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French Ambassador to Bangladesh Jean-Marc Séré-Charlet visits Snowtex factories in Dhamrai

French Ambassador to Bangladesh Jean-Marc Séré-Charlet on Wednesday visited Snowtex Outerwear Limited and Snowtex Sportswear Limited, located in Dhulivita, Lakuria Para, Dhamrai.

“This is my first visit to a ready-made garment factory, and I am very pleased with the visit,” the ambassador said.

He added that French companies continue to invest in Bangladesh because they believe Bangladeshi workers are capable of producing high-quality products for the French market.
“I have seen a strong commitment to product quality and worker welfare here, which will further strengthen the relationship between France and Bangladesh,” he said.

Md Tariqul Islam, Assistant Director of Marketing and Merchandising at Snowtex Group, said that the bilateral trade volume between France and Bangladesh was about $2.2 billion in the last fiscal year, of which Snowtex contributed more than $100 million.
“We first started exporting to France in late 2014 — mainly outerwear such as jackets, sports, and hiking clothing,” he added.

The company is now focusing on developing stronger relationships, competitive pricing, and faster delivery to strengthen its position in the French market.

“Environmentally friendly production is now essential to survive in the European market. We have mainly produced basic products for so long — now the goal is to increase high-quality production and efficiency,” Tariqul said.

In the last few years, Snowtex’s business in France has grown by 15%–20%. Currently, the company exports products worth $110–115 million to France annually and has set a target to increase exports to $150–160 million within the next five years.

About 20,000 workers are employed at the two Dhamrai factories, where approximately 30 million outerwear pieces are manufactured each year.

The company has earned national recognition for its commitment to sustainability — winning the National Environment Award 2024 and the Green Factory Award 2020 for its significant contributions to environmental protection.

Regarding the role of eco-friendly factories in maintaining competitiveness in the European market amid evolving tariff structures, Tariqul said that challenges are inevitable.
“That’s why we must focus on enhancing our capabilities and diversifying. Until now, we have produced mostly basic products; now we must move toward high-end manufacturing and greater efficiency. His visit was highly motivating for us.”

“When an ambassador like him visits despite a busy schedule, it inspires us to aim higher. We are confident that our collaboration with France will continue to grow,” he added.

Among Snowtex Outerwear officials present were Md Tofazzal Hossain, Director (Operations); Md Joydul Hossain, Assistant Director (Operations); and Md Mahbubur Rahman, Senior DGM (Merchandising).